Brief

Checking for cancer early improves your chances of survival.

Research shows the sooner you start treating cancer the better your chances of survival. With that in mind we were asked to create a series of promotional videos encouraging their youth audience to perform self exams regularly.

Approach

Balancing public health messaging in funny and youthful way. Stylistically it had to feel young and reflective of their audience, so characters where designed to reflect their target markets.

As always the style needed to be distinct from other public awareness messages - and on brand for Fuck Cancer.

Results

Campaign Reach 7,582 unique views

We created 3 videos looking at the three easiest self exams to perform - breast, testicular and skin. The irreverent scenarios play of the new brand look we created.