Background

With a large manufacturing workforce spread across the country BAE Systems Australia need to ensure safety procedures are maintained and their workforce knows what to do incase of an incidents.

Approach

We leverage the colour pallet and brand assets to created a unique safety visual language, while ensuring that we adhere to best practice and the mandatory requirements of certain signage.

Result

The graphic language has been rolled out across major sites the graphics create a strong recognisable and on-brand language.

The final package included Take5 booklets, cards and campaigns, a full icon suite developed for defining safety hazards, posters and signage to suit a multitude of worksites, and internal communications packs to deliver the new information to teams.