Australia Post
Redesign Payment Cards
We were brought in to align Australia Post's payment card suite with their new financial strategy. Building on research results, we focused on creating a product family that capitalises on Australia Post's reputation as a trusted brand, aligning with the broader business strategy to unify its financial services offerings.
The new cards received positive reviews at LPOs with the everyday card seeing an immediate uptick in sales.
Outcomes Achieved
Strategy
Branding
Packaging



