We were asked to create an emotive video piece that would tell Australia Posts story and align with their financial strategy at an invite-only banking summit of the ELTs of the major banks.
Created during the pandemic, with lock downs and restrictions, opportunities to create new content was limited. Careful script writing was undertaken to craft an emotive story that speaks to the key value points Australia Post wanted to raise while not being too direct.
Successfully generated support.
The final video was presented and received exceptional feedback from the senior management at Australia Post. The video went on to be used company wide to promote the companies narrative and built a sense of understanding amongst staff of the broad financial strategy.