Brief

We needed to simplify the inherently complex suite of Bill Payment products and services for a non-technical sales team. To achieve this we needed to understand the Australia Post products and service ourselves.

Approach

Based on our in depth knowledge of their financial products, we simplified the content and highlighted key benefits to a range of different customers' interests.

Outcome

We designed and built a range of print and digital collateral, from printed leave-behinds to apps allowing customers to select ‘pain-points’ and Australia Post products displayed to encourage the sales to start dialogue with customers.