Light Years Agency / World Fuel - Strategic partnership
World Fuel
Strategic Partnership
We supported a global energy company build a local presence and support their winning bid for a multi-million dollar defence contract
Key Services
Strategy
Digital
Campaigns
Signage
Photography
Background
In 2020 when World Fuel Services was tendering for the JP8190 Bulk Fuel Contract, they engaged us to support their tender submission and provide a marketing campaign that ran in parallel, to build a local presence for their defence business.
Challenge
The biggest challenge with any defence tender is distilling the complexity of these large scale projects into a concise pitch that presents a simple narrative for success. To do this you need to understand the competitor landscape and the customers mindset for what matters.
Approach
In parallel we also developed a local presence for World Fuel’s defence business in the Australian market. This ensured strong, consistent message during and after the tender submission.
In parallel we also developed a local presence for World Fuel’s defence business in the Australian market. This ensured strong, consistent message during and after the tender submission.
Outcome
Their bid was successful.
The customer was responsive to our work, requesting how we presented documentation to continues into the ongoing project.
We’ve continued to work with World Fuel within Australia and are now working with the US teams to refine their marketing messages in the US defence market.
