Brief

For over 14 years we've been working to build the Sunlover brand into an industry leading pool equipment supplier. In 2023 their offices in Victoria, New South Wales and Queensland moved into expanded warehouse facilities to accommodate their market growth. To support this we were asked to review the brand identity we created over 14 years earlier. 

Approach

As the business has grown and expanded its service and product offering we have ensured their brand and marketing stay ahead of the competition. 

We’ve been their brand guardians, positioning, launching products and evolving their brand for over a decade. Building on a distinctive look in the otherwise ‘blue’ market. From the outset the position of the brand has been one of high quality, inspiring and innovation. 

Outcome

A market defining presence that stands out from the competition through its warm dynamic visuals and straight talking tone builds on their warm customer services and proactive relationship with their clients. The brand has seen steady growth over the past 12 years, with our work across all aspects of brand, marketing and design supporting their business winning success.