A startup that has invented a whole new approach to hip surgery. Communicating something this revolutionary and technically complex requires a simple approach. Uncluttered design allows focus on the key outcomes.
Digital Design & Development
From the site structure to the design, our approach reflects simplicity. Unique brand elements are animated, while emotive videos are used to position the product as a high end tool superior to traditional surgical techniques.
Working closely with their branding agency See&Co, we were able to create a premium site that creates interest for the product and an affinity for the brand. This has assisted in generating commercial success for the startup.