MPavilion
A long term partnership with MPavilion, a famed architectural commission and arts event series, improving their digital experience and reaching a larger audience.
Key Services
Strategy
Campaign Creative
Tenders & Pitch Support
Digital Design & Development
Videos production & Script writing
Brief
We were engaged by the MPavilion festival team to design and build a new digital experience, with a focus on both the public audience and the backend experience for staff, who need to manage 400+ events.
Approach
We had to understand the complexities of a festival program, and translate this into a seamless digital experience. An improved search function was key to allow users to quickly hone in on their interests.
Challenges
The global pandemic was a threat to all public events during the 2020 season. We worked with MPavilion to put strategies in place, managing visitors safety and creating strategies to maximise online opportunities. These digital changes enabled the team to pull off a successful 2020 season.
Outcome
We revamped the MPavilion digital experience, with the changes to the program search functionality seeing a 30% increase in visitors staying on the site to explore content.
