Brief

The Les Twentyman Foundation felt that their brand had become tired and no longer reflected their work and the people they help. A fresh youth centred brand was at the heart of the project, while also providing the LTF team the tools to create their own branded assets internally.

Approach

The existing brand mark had wide recognition within their target market, so we chose to evolve the brand rather than reinvent it. The remaining visual brand language was completely overhauled with a focus given to digital channels where their youth audience communicate the most.

Outcome

The result was a reinvigorated brand and online presence for the organisation that was easily recognisable, easier to navigate and more attractive to their youth audience. Strong brand guidelines allowed the LTF team to take the brand and roll it out across all the foundation’s touchpoints.