Light Years Agency / JVAT

A leader in global business solutions, JVAT approached Light Years to revitalise their brand identity to reflect their modern future focused business.

Their brand was established in market as progressive and a disruptor in the sector. We needed to capitalise on this to further separate them from their competitors.

Expanding its global presence they needed a unified, progressive message and visual language.

We wanted to lean into the progressive nature of their business vision and aligned the brand with where they're heading over the next 5 years.

We stripped everything away and looked at the core of their brand for inspiration. Building on a core element, the star icon, we created a dynamic visual language symbolising progression and motivation.

Through in-depth collaboration with the senior team, we developed a sophisticated and refined look that aligns with their global strategy.

We updated their brand, guidelines, consolidated templates for internal scalability and consistency, and created a dynamic visual language symbolising progression and motivation.

Launched at their annual conference, the new brand underscores JVAT's commitment to innovation, preparing them for the next phase of growth.