Brief

We partnered with branding agency See&Co to extend the brand they developed into the digital space. Head Wines required a seamless online store experience to sell direct to customers worldwide. After the initial build they came back to us to build an allocations service into the site to enable presales of unreleased vintages to their loyal customer base.

Approach

Excellent products deserve excellent experiences. We built on the streamlined brand developed by See&Co to create a layered site design that feels like a natural extension of the brand. Ease of user experience was key, with the creation of tiered user memberships and allocations capability to easily allow the customer base to build brand loyalty and easily access future allocations.

Outcome

The website enables Head Wines to better forecast future income, improve budget projections and flatten the usual peaks and troughs of wine making seasonal sales. Memberships and exclusive product allocation helps both attract new customers and reinforce the loyalty of the brand’s existing audience.