Light Years Agency / Granor Rubber & Engineering

Granor, a leader in engineered construction movement solutions, approached us to reposition their brand to better reflect their expertise and innovation in the sector. The brand needed to resonate with audiences—from engineers and specifiers to installation teams.

We redefined Granor’s brand strategy, anchored in the positioning statement “Built on Movement” — a concept that speaks to their long history and continuous improvement approach.

We created dynamic graphics and commissioned photographer James Newman to create a photographic library that captured Granor’s involvement in large-scale infrastructure projects. This gave the brand a strong bold aesthetic further differentiating them from the competition.

The brand was rollout across key touchpoints including the design of intuitive data sheets, printed catalogues, “how-to” videos and an industry-leading digital presence.

Granor now stands out with a bold, distinctive brand that reflects its innovation and national project involvement.

The “Built on Movement” positioning has strengthened industry recognition, while updated visual identity and collateral clearly communicate technical information to diverse audiences. Improved digital tools and a dynamic image library continue to enhance user experience and reinforce Granor’s leadership in the market.