Grameen Australia
When the Nobel Prize winning program Grameen Bank arrived here in Australia, they asked us to review and develop a new brand for this local presence.
Services
Strategy
Branding
Print Collateral
Digital
Brief
Grameen came to us to develop a brand for their launch into the Australian market, designed for local Australian sensibilities with a nod to their global look & feel.
Approach
Our experience working with the community sector allowed us to understand the challenges the business was going to face in market and we quickly provided solutions to maximise their impact while balancing their budget.
Outcome
The outcome was a brand that references its international heritage, while sitting in a more approachable space for the Australian market. The unique symbol and design system we created was designed to be easily rolled out by internal teams and provide flexibility for a variety of applications as the business grows its footprint in the local market.
