Grameen Australia

When the Nobel Prize winning program Grameen Bank arrived here in Australia, they asked us to review and develop a new brand for this local presence.

Services
Strategy
Branding
Print Collateral
Digital

Global reach,
regional focus

Our experience working with the community sector allowed us understand the challenges the business was going to face in market and we quickly provided a solutions to maximise their impact while balancing their budget.

The outcome was a brand that reference its international heritage, while sitting in a more approachable space for the Australian market. The unique symbol and design system we created was designed be easily rolled out by internal teams and provide flexibility for a variety of applications as the business grows its footprint in the local market.