When the Nobel Prize winning program Grameen Bank arrived here in Australia, they asked us to review and develop a new brand for this local presence.
— Consulting on Digital
Our experience working with the community sector allowed us understand the challenges the business was going to face in market and we quickly provided a solutions to maximise their impact while balancing their budget.
The outcome was a brand that reference its international heritage, while sitting in a more approachable space for the Australian market. The unique symbol and design system we created was designed be easily rolled out by internal teams and provide flexibility for a variety of applications as the business grows its footprint in the local market.