Brief

Grameen came to us to develop a brand for their launch into the Australian market, designed for local Australian sensibilities with a nod to their global look & feel.

Approach

Our experience working with the community sector allowed us to understand the challenges the business was going to face in market and we quickly provided solutions to maximise their impact while balancing their budget.

Outcome

The outcome was a brand that references its international heritage, while sitting in a more approachable space for the Australian market. The unique symbol and design system we created was designed to be easily rolled out by internal teams and provide flexibility for a variety of applications as the business grows its footprint in the local market.