Light Years Agency / Eyezone Emporium
Eyezone Emporium
Luxury reframed: a sleek identity that speaks directly to its style-savvy audience.
Key Services
Brand Identity
Collateral
Packaging
Brief
With two locations in Melbourne’s most affluent suburbs and a reputation for serving a fashion-forward, celebrity clientele, Eyezone Emporium approached us to review their brand positioning and develop a new identity that reflected their luxury market presence.
Approach
Through collaborative approach, we clarified the brand’s unique value and aligned it with the aspirations of their clientele. The result was a bespoke visual identity and tone that captured the spirit of high-end fashion and gave the team confidence to own their space in the luxury market.
Outcome
The refreshed brand generated a renewed sense of pride and energy within the business. We delivered a suite of in-store and marketing collateral, and packaging along with easy-to-use brand templates – equipping the team to maintain and manage the brand with confidence.
