Light Years Agency / Cargo Crew - Panino!
Cargo Crew
Panino!
Branding for a special event by Cargo Crew, bringing together culinary superstars Curtis Stone and Stefanino Panino to create the ultimate dinner panini.
Key Services
Branding
Illustration
Packaging
Signage
Social
Merch
Illustration: Annika Fleur
Photography courtesy of Cargo Crew
Brief
Cargo Crew wanted to create a fun, engaging brand for the event, celebrating the Italian heritage of the panini with a little Aussie wink to represent the chefs.
Approach
The heritage aspect of the branding references classic Italian alimentari signage, combined with irreverent illustrations to bring some carefree fun to the brand.
Outcome
The brand spanned all touchpoints at the event, from signage and staff uniforms, to panini wraps, drink tokens and shoppable merch.
