Brief

As a sponsor of Melbourne Food & Wine Festival, Cargo Crew needed to create a fun, eye catching pop up shop to attract attendees at the World’s Longest Lunch & Brunch events.

Approach

With sustainability in mind, we focused on cardboard as our material. We designed a custom stand that could be used in different configurations at future events. Custom illustrations of Cargo Crew uniforms & on trend foods were created for eye catching fun at this consumer facing event.

Outcome

The finished stand was a burst of fun and colour in the outdoor space, with giant cardboard foods creating interactive brand moments perfect to share on social. The illustrations were translated into embroidery for shoppable merch on the day