Cargo Crew
UNIFORM Campaign
Over the decade we’ve worked with Cargo Crew, the uniform industry disruptors have gone from strength to strength. The UNIFORM campaign from 2023 heroes their fashion credentials and stakes a bold claim over the uniform space.
Key Services
Strategy
Art Direction
Catalogue
Film
Digital
Social
Out of Home
Trade Show
Photography: Steph Cammarano
Styling: Vivien Vitadello
Brief
The brief was to create a bold campaign to own the term UNIFORM. Amidst a crowded market both locally and internationally, Cargo Crew wanted to showcase their point of difference.
Approach
The core of the campaign was anchored by a high fashion shoot, highlighting the style credentials of the brand. Combined with with bold type treatment and stand out colours, we created an eye catching campaign that sets the brand apart from their conservative competitors.
Outcome
The bold visual style of the campaign was instantly recognisable in all applications, giving the brand strong recall across touch-points from catalogue to social media and out of home.
