BAE Systems Australia
People & Culture
Shifting the corporate dial to improve culture in a multinational defence company.
We work closely with BAE Systems Australia’s People and Culture teams to develop campaigns that target their diverse 4000+ workforce spread across the country. With a shift in corporate values and a growing workforce a focus has been placed on employee experiences.
Over the past few years we’ve been focused on humanising the brand internally.
With a deep understanding of the business and its diverse workforce, we are able to understand the different layers of stakeholder communication, the tone and delivery to ensure each is approached appropriately for the audience.
We introduced a particular internal visual language and introduced illustrations and brighter colours to create more engaging communications around diversity and inclusion and employee benefits which results in greater engagement in business activities and benefits to employees.