Light Years Agency | Art Guide
Art Guide
Transforming a traditional print publication into a digital first experience, while streamlining their backend workflow and publishing process.
Key Services
Digital Design
Content Management
Digital Development
Artguide
Background
The go to publication if you want to know whats happing in Australian Art - we worked with Art Guide to transition their publication into the digital environment.
As an independent publisher blending insightful news, art features, and a comprehensive “What's On” section, the magazine needed a platform to integrate rich editorial content and publish event details regularly.
Brief
In its digital transformation, Art Guide wanted their website to be an extension of the print publication so the two experiences felt seamless.
There was also the challenge to efficiently manage the uploading and publishing of hundreds of articles and Ads each month. As a print publication first, we needed to create a system and process that would work for them.
Approach
To simplify and enhance the content migration process, we designed a bespoke plug-in with the following features:
Automated Content Extraction: The web app retrieves content from InDesign files, preserving paragraph styles and titles. Allowing the team to retain their existing editorial workflow.
Seamless Integration: It directly transfers content into WordPress, ensuring precision and consistency of the large volumes of content being uploaded.
Image Assignment: Allocation of images to the relevant content sections.
Results
A customised digital solution reduced the clients uploading time down from days to under 1 hour.
The Art Guide website serves up regular rich content to its audience aligning with the print publications design queues, while our tailored content upload solution has reduced the time and effort required to manage content and minimed errors during the process.
Art Guide can now devote more energy to creating engaging content and less to the technical challenges of content management.
